Web development & SEO
From custom web applications and WordPress solutions to powerful SEO strategies, we build scalable digital solutions tailored to your business.
LCP
1.1s
Leads
+38%
Uptime
99.9%
api/routes.ts
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Lighthouse
98
Stack
Next.js · Laravel · WP
Services
From idea to launch, we provide the technical expertise and digital strategy needed to build and grow your online presence.
Build custom digital products tailored to business requirements — from internal systems to customer-facing platforms.
Professional WordPress websites that are fast, flexible, scalable, and easy for your team to manage.
Go beyond standard WordPress functionality with custom plugins, themes, and advanced integrations.
Improve search visibility, attract qualified traffic, and grow organic leads with a strategy tied to the business.
Why Phalx
We combine product thinking with serious engineering so the software you launch is the software your team can grow with.
Custom Approach
No one-size-fits-all solutions. We start with the business problem, then choose the architecture, CMS, or custom stack that fits. Discovery is billed as thinking time, not filler slides.
7+
Years shipping production software
50+
Custom sites and applications delivered
98
Typical Lighthouse performance target
1 day
Average first response on new inquiries
Experienced across modern web technologies and WordPress ecosystems — Laravel, Node.js, React, Next.js, and advanced WordPress.
We build systems that can grow with your business: more users, more data, more features, without a rewrite every year.
Fast, reliable, and optimized digital experiences. Speed is a product decision, not a launch-day afterthought.
Technology decisions are driven by business objectives — conversion, operations, and long-term cost of ownership.
Support and improvements beyond launch. We stay involved so the product keeps matching the business.
Capabilities
We pick the stack that fits the product — modern application frameworks when you need them, WordPress when your team needs to own the content.
How we work
Five steps, no mystery. You always know what we are building, why, and what happens next.
01
Understand your business, users, goals, and requirements before a single screen is designed.
02
Define the architecture, features, technology, and project roadmap so delivery stays predictable.
03
Create intuitive, modern, conversion-focused user experiences that feel like your brand.
04
Build, integrate, test, and optimize the solution with production quality from the first sprint.
05
Deploy the project and continuously improve its performance, content, and conversion.
Portfolio
Selected production work across HivePress marketplaces — multi-currency checkout, custom coaching platforms, and Stripe-connected vendors.
Marketplace
HivePress DirectoryBookings rose 40% in the first 60 days, driven by international users who previously abandoned checkout over currency.
View case study
Coaching Marketplace
HivePress MarketplaceA coaching marketplace with custom HivePress flows, Figma-accurate responsive pages, and Stripe Connect so coaches can onboard and get paid.
View case study
SEO
SEO is not just about rankings. It is about attracting the right users and turning search traffic into business opportunities — inquiries, demos, and revenue you can attribute.
Technical SEO
Crawl-ready
Indexation, architecture, schema, and Core Web Vitals treated as product work.
Search Visibility
Right queries
Keyword research tied to services and intent, not a vanity keyword list.
Organic Traffic
Qualified
Content and landing pages built to attract people who can become customers.
Conversions
From search
Measurement from impression to inquiry so SEO is judged on business outcomes.
Clients
A sample of the feedback that follows work that had to hold up in production.
“Phalx did not sell us a generic dashboard. They mapped how dispatch actually works, then built a portal the team uses every day. The difference showed up in the first month.”
FAQ
Straight answers on scope, WordPress, custom systems, timelines, and support.
Custom web applications, CRMs, ERPs, business portals, SaaS products, WordPress and WooCommerce sites, directories, membership platforms, and the APIs that connect them. If the problem is a digital product that has to work in production, it is in scope.
Yes. We take over existing WordPress sites to extend features, fix performance, customize themes and plugins, and clean up work that has become difficult to maintain. We start with an audit so changes are targeted rather than a full rebuild by default.
Yes. We develop custom plugins, extend existing ones, and build or customize themes when a marketplace option cannot support the workflow. Custom code is written to survive WordPress and plugin updates.
Yes. We design and build CRMs, ERPs, and internal tools around your operations — including integrations with billing, inventory, scheduling, and third-party APIs. We will also tell you when a well-configured existing product is the better path.
Frequently. Many engagements start with an inherited codebase: performance work, SEO recovery, feature additions, or a staged rebuild. We document what is there, reduce risk, and improve the parts that are costing you time or revenue.
A focused marketing or WordPress site is often 4–8 weeks. Custom applications, CRMs, and larger e-commerce builds typically run 8–16 weeks, depending on integrations and content. After discovery we give a dated roadmap rather than a vague estimate.
Yes. We offer retainers for updates, monitoring, performance, small features, and SEO. Launch is the start of the product’s useful life, not the end of the relationship.
Yes. We run technical SEO, on-page work, content strategy, local SEO, and performance optimization. The goal is qualified traffic and conversions, not rankings in isolation. A free audit is the usual starting point.
Tell us what you're trying to build, improve, or grow. We'll help you find the right technical solution.
Contact
Share as much as you know. We will come back with questions, a point of view, and a suggested next step.
